People do not want to visit a website that is designed in a complicated manner. They are not interested in the design, in fact, they just want to get their required information. It is simply wastage of time if they can’t navigate through the website with ease. Simple web design is another name for a responsive website. Thus, here comes the importance of simple web design for all types of businesses.
Simple web design doesn’t include visual decorations and focuses on one type of audience only. You can simplify your website by keeping content to a minimum. Hence, there are more aspects of simple web designing that are discussed in this article.
A Glimpse of Fundamentals for Responsive Web Design:
A website can be responsive due to these core principles:
Grids enable you to align elements in a visually appealing way on your web page. Fluid grids follow a certain hierarchy based on the screen size. Simple responsive grids were developed to help developers and designers in web design. Later, the fluid grid came into existence. Now designers can explore fluid and responsive grids without relying on frameworks.
Besides fluid grids, media queries represent another cornerstone for simple web design. Media queries allow a website to gather data for determining the screen size of the device your audience is using. After collecting the information, your website loads CSS styles appropriate for the screen size of their device.
Responsive Images and Media
Simple web design works well when you work with the text only. Modern websites are somewhat tricky due to the use of images and other media files. Therefore, use the maximum width property to deal effectively with images and other media file dimensions.
The Relevance of Responsive Web Design for Your Business:
A simply designed website will bring the following benefits for your business:
1. Improved User Experience
User experience is measured by the amount of time visitors spend on your site. Visitors won’t stay on your site if they are forced to make adjustments to go through your website. They will prefer a site that fits the screen size of their device perfectly. Improved user experience and site usability will let the visitors refer your site to others.
2. Increase in Mobile Traffic
As visitors refer to your site, the more people will visit your site to meet their requirements. More than 50% of the global web traffic comes from mobile devices. Thus, your site should be responsive to mobile devices. You will then find that the same set of visitors are staying on your site for a longer time.
3. Faster Website Development
It takes up more time to develop a mobile version of your site. Whereas a responsive website looks simple and works as intended irrespective of the device that you are using. Thus, your developer won’t have to create a separate version of your website. As a result, you will save some expenses for your business as well.
4. Easier Maintenance
If you have a single responsive website, then you won’t have to divide the resources for two websites individually. Instead of spending time on two websites, you can focus on other important tasks of your business as well. Moreover, your staff will get time to spend on marketing, customer service, product or content development.
5. No Penalty for Duplicate Contents
Two versions of your website mean similar content. Thus, contents remain similar even if you are using different URLs for two website versions. It creates the risk of duplicate content on the search engine. Though search engines are getting smarter, they need to understand which website version is more important.
Hence, your website gets a lower rank on search engines. You can even avoid this issue by creating a separate SEO strategy and campaign for each website version. Since it is a time-consuming and costly affair, it is not possible for small businesses. Therefore, develop a simple web design to avoid the consequences of duplicate content.
6. Contents are Easily Scannable
Visitors can easily scan your website if it is free from complicated decorative elements. A visitor will easily scan the content placed at the forefront of a website. Thus, visitors are more likely to return to your site in the future for its user-friendliness.
7. Smaller Files Takes up Lesser Server Space
A simple site contains smaller files that take up less server space and bandwidth. It is cost-effective for sites with more pages and visitors. A simple site will drive ten times more traffic at a lower cost.
8. Simpler Website Analytics
Two different versions of a website mean different sets of website analytics. Hence, you need to track multiple signups, funnels, conversion points, thank you pages, etc.
On the other hand, you will have a single set of data for simple web design. You will also get the insight of devices from which prospects are viewing your website and the time they are spending on your website.
9. Better website Loading Time
A simply designed website loads faster on all devices. Thus, visitors won’t abandon your site and visit another one. As the websites loads faster, visitors will be interested to stay on your site and take a look at your offering effectively.
10. Lower Bounce Rate
People won’t leave your website if it’s easier for them to get the things they have been looking for. Hence, they won’t leave your site by seeing the first page only. Thus, it reduces the bounce rate of your website. Furthermore, the visitors will be inclined to click and read other pages of your website.
11. Higher Conversion Rate
Conversion rate refers to signing up for your newsletter, booking a call, or making a purchase. Higher the traffic, the higher will be the conversion rate of your website. Lower conversion rate is another factor that will stimulate the conversion rate of your site. An improved user experience builds trust on a website and boosts up the conversion rate easily.
12. Better SEO
A simply designed website gets a higher rank on search engines. Responsive is an important criterion for a higher rank on search engines like Google. Google offers a higher rank when a site passes the mobile-friendly test.
13. More Social Sharing
A simple web design persuades visitors to share the link of your website with others. It thereby increases social shares for your content as well. Simple web design includes responsive contents and social media buttons. Therefore, visitors can press these buttons and share the links of your website. As your website gets exposed to a newer audience, the traffic and conversion are increased. Search engines rank your websites based on their increased engagement and search demands. Thus, it indirectly promotes the ranking of your website.
14. Better Backlinks
Backlinks are dominating factors in SEO strategy since they add a reputation to your website. Hence, the search engines consider your website as a reliable source of information. You will earn more backlinks if other sites are inclined to link to your website.
Frequently Asked Questions
- How can I design a simple website?
You can design a simple website by adding well-organized content, fluid grids, media queries, and responsive images and videos. Mobile-friendliness, proper layout, clear call to action, plenty of white space, Search Engine Optimization, and limited use of colors determine a simple web design.
- Why Simple Website is the Key to an Attractive Website?
A simple web design lets visitors navigate through your site without any difficulties. Simple websites load quickly on any device. Thus, visitors won’t have to wait patiently to access your website. Visitors will be much more interested to read your contents and come up with your offerings. A simple website enjoys higher ranks on search engines and gets quality backlinks. These benefits will altogether contribute to a wider audience and a higher conversion rate for your website.